The Rods&Cones Team
Meet the team
Hello! We’re Rods&Cones. A team of entrepreneurs and innovators committed to empowering surgeons, medical device specialists, and other experts to work together – remotely.
Dedicated to changing the way the medical industry communicates
Founding Partner & COO
Loves technology and was once a writer.
Digital era advocate, making quick wins possible with agile strategy, backed up by 25 years in telecoms and adjacent sectors.
Versatile and versed in multiple sectors spanning a 20 year career, from retail to manufacturing. Joins the dots on all aspects of business.
Managing Director USA & Canada
20 years in the Medical Device industry leading in Commercial, Marketing, and Education activities. Passionate about people and new technologies.
A med-tech sales leader, with 17 years in the industry and some of the biggest names in pharma on his CV.
Ines Perez Roggero
Barcelona-based, with 20 years experience in marketing, commercial operations, and order management.