Our Purpose To be a catalyst for change in healthcare to improve peoples lives

Our Mission Connecting medical experts worldwide

Our Story

The Rods&Cones journey started with the vision of how modern technology could revolutionize healthcare by connecting surgeons isolated in the sterile field to the world outside of the operating room. 

With this vision in mind, the brothers Bruno and Jan Dheedene bundled their experience in the operating room environment and in software development to come up with the perfect solution

They tested smart glasses as these became available and began developing concepts for a remote assistance services with a clear and shared vision: Changing healthcare for the better.

In 2019 the first version of the Rods&Cones remote assistance service was ready for the market and forever changed how healthcare would be delivered to patients.

The name Rods&Cones was decided because of the two types of photoreceptors in the retina of a human eye. Rods allow us to see light, while Cones allow us to see color.

… but only together do they help us to perceive and decode the world around us more clearly.

Rods&Cones’ aim was, and still is, to connect medical experts globally: to ensure everyone has access to the best medical skills, expertise, and advice – no matter where they are.

That’s what continues to drive us today.

Our technology enables MedTech experts, assisting surgeons, medical students, and other healthcare professionals to see and communicate with surgeons working in any OR, anywhere in the world – in real-time.

 

Our Timeline

First business idea with release of Google smart glasses and a clear shared vision.

2013

Change healthcare
for the better

Foundation
Rods&Cones

2017

First
Prototype

Office in Turnhout (BE)
and Zagreb (HR)

2019

Global Launch
of visOR

Office in Amsterdam (NL)
and Barcelona (ES)

2020

Growth accelerated
by Covid-19

Deployment in
APAC and US

2021

Launch of mirrOR, panOR, chargOR and visOR-V

Global Distribution
Agreements & Partnerships

2022

Implementation of
MIS and Open Kit

From 2 to 60

FTE’s in 18 months & growing

12

Nationalities in our team

+75

Countries we are active

+900

Hospitals using R&C solution

+1000

ORs we serve

Meet the Team

A team of entrepreneurs and innovators dedicated to empowering surgeons, medical device specialists & other experts to work remotely. We pride ourselves on our team diversity coming from different cultures and and countries making us all more in tune with our customers worldwide.

bruno

Bruno
Dheedene

Founding Partner & CEO

Worked in Pharma and MedTech for nearly 20 years. Dedicated to changing the way the medical community connects.

jan

Jan
Dheedene

Founding Partner & CGO

A seasoned technology entrepreneur, mentor, and fundraiser. Loves technology and was once a writer.

bert-puelings

Bert
Puelings

COO

Seasoned service design architect who oversees all operational efforts – including supply chain, customer experience, IT, and quality control. Has been instrumental in setting up Rods&Cones’ global customer service centers.

joorit cropped

Jorrit
Kooi

CFO

With over 15 years of experience in finance and working with scale ups, our CFO is an expert in scalability and passionate about innovation.

Profiefoto

Scott
Solis

Managing Director USA & Canada

20 years in the Medical Device industry leading in Commercial, Marketing, and Education activities. Passionate about people and new technologies.

Profiefoto

Luc
Hennen

Commercial Director

A med-tech sales leader, with 17 years in the industry and some of the biggest names in the healthcare industry.

benoit

Benoit
Quirynen

CTO

Digital era advocate, making quick wins possible with agile strategy, backed up by 25 years in telecoms and adjacent sectors.

ines

Inés Pérez
Roggero

Marketing Director

Barcelona-based, with 20 years experience in marketing and commercial operations, passionate about using digital marketing to engage communities.

Steven Bessemans

Steven
Bessemans

Business Development

With experience across industries, Steven possesses a contagious curiosity and enthusiasm for customer-centric solutions. He is passionate about maximizing accessibility to the best possible healthcare, while focused on a client’s ROI.

Testimonials

‘I love working for a company that gets jobs done.
Every 5 weeks I’m dealt a new design problem that needs to be tackled, working with a great team that I can always learn from.’ – Yasmin Shibib UX Designer

Yasmin

UX Designer

‘Working for a company that not only is innovative, but that also thrives to make a positive change for the world was one of the main reasons I decided to be part of the Rods&Cones family.’ – Federico Marketing Communication Specialist

Federico

Marketing Communication Specialist

Keen to get started?

Want to know how we can save your time, costs & get on demand access to the OR?

There’s only one way to find out!